Earlier at the Hexagon 2011 conference, ERDAS and Intergraph had announced new data revision workflows. A prominent demonstration was also made on 'Live Link' capability which enabled live syncing of views and analysis results between ERDAS Imagine and GeoMedia. Later in the year Intergraph and ERDAS hosted a series of webinars, Synergy Series showcasing collaborative innovation. It was like emerging of a new power in the geospatial industry which will ultimately help the world in a big way. Clearly set objectives were a reason for this.